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Three’s free roaming Feel at Home scheme delivers savings of £330 year to each customer, the carrier claims, as it touts its value-adding sweetener during peak holiday season.
According to Three, since the introduction of the scheme in 2013 subscribers have saved a total of £1.3 billion, with 538,000 people benefiting from Feel at Home during August and September alone.
Interestingly, Three claims that the average customer gets through 500MB of data per trip overseas. That’s a not inconsiderable amount, given that the average UK contract features a monthly download limit of around 2GB.
ianne Norry, director of brand & comms at Three, said: “Three was the first UK network to allow customers to use their phones abroad at no extra cost, to banish bill-shock and improve peoples’ holiday experiences. We continue to lead the way in making roaming charges fairer.
"The fact that we’ve saved our customers a whopping £1.3 billion proves the true extent of the great roaming rip-off, people are being treated unfairly by other networks, so we will continue to make it right for them with Feel at Home.”
