The iPhone 6S will cost mere mortals like you and I at least £539 when it goes on sale on September 25th, but how much does it cost Apple to make?
The most expensive elements are the iPhone 6S’s semiconductor pieces which set the company back $127 in total (£83) - these include things like sensors and processors - while the screen, camera and battery add up to $73 (£48) and the remaining bits and pieces like the shell of the handset itself add a further $33 (£22).
Then, of course, you have to factor in Apple’s manufacturing, distribution and marketing costs.
Snazzy launch shows like last Wednesday’s don’t come cheap and neither do huge marketing campaigns, so Apple isn’t raking in a cool £389 every time someone buys an iPhone 6S.
It’s not doing badly though, let’s face it.